The Changing Landscape of Alcohol Management at Collegiate Sports Venues

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The landscape of college sports is changing, but that change is not limited to what’s happening on the field. A seismic shift is occurring in the stands and concourses of stadiums across the nation. According to a 2023 survey by The Associated Press, 80% of then Power Five conference schools (and Notre Dame) now sell alcohol in public areas of their stadiums on game days. This represents 55 out of 69 schools, marking a dramatic departure from the traditionally dry college venues of the past.

Yet, with this new reality comes a persistent challenge. A 2024 survey by the National Center for Spectator Sports Safety and Security (NCS4) found that 94% of professional venue security directors identified alcohol as the most common cause of fan misbehavior. The revelry of game days remains inextricably enmeshed with alcohol, and chaos in the stands can be expected when fans overdo it.

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