The Importance of Having Appropriate Personnel at Events

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By Edward Hill Jr.

When you look at a sporting event or an event involving the arts, do you ever wonder how many people it takes to ensure that everything goes smoothly? While most know that it takes a reasonable amount of money, they may not realize the most important factor in putting on the event: the personnel.

Looking at the state high school associations across the United States, each association puts on state championships, as well as some school recitals and plays. Each association relies on many individuals to ensure that not only does the event run smoothly, but that the appropriate amount of space is allotted, to minimize the risk of injury for participants.

The event planning starts months before the final product. It begins with the personnel of the associations behind the scenes and the individuals during the event/production.

One of those state high school associations is the District of Columbia State Athletic Association (DCSAA), which offers a unique model for athletics administration in its approach. The association was formed in 2012 to combine sports and athletics in both high school and middle school in the District of Columbia.

It features the inclusion of boys and girls sports from public, private and charter school programs. In those 12 years, the DCSAA has expanded to 35 sports in the high schools and middle schools in Washington, DC. The schools are grouped as Class A and Class AA.

The DCSAA staff consists of seven individuals who manage the day-to-day operations, led by Kenneth Owens, the current executive director of the association. A former athlete, Owens was part of the formation as an assistant before taking over four years ago. Owens discusses the plan of action for the DCSAA as it pertains to the playoffs and championships:

“Right now, we have 35 sports where we have championships,” said Owens, a former soccer player at Georgetown University. “Before the academic school year, we sit down and look at dates and possible sites for our championships which is divided into three categories: fall, winter and spring.

“As for the various sites, we prefer the facilities of local colleges and universities. We found that they are better equipped to host the events, and it also gives the young people a chance to get eyes on them.

“We do a thorough walkthrough of all the facilities and venues selected. That includes factors such as two sides of seating for fans of both teams. Also, we have to make sure that qualified personnel are assigned for the various duties and responsibilities.”

Selection of Officials

“All of our officials are certified by DCSAA,” Owens continued. “That includes them passing the test and background checks. We rely on the various boards that govern the sports to assist us.”

Owens added that one of the assistants, Sean Conley, is a former basketball official and assists in the selection and statewide program coordinator of athletics, as he attends various events during the season to evaluate the officials, specifically in the sports of basketball and football. Owens says that he plays a significant role in the selection of soccer officials.

Support Staff

In addition to Owens and Conley, the DCSAA benefits from staff member, Josh Barr, who manages media and other communications. Barr was a former high school sportswriter for the Washington Post for 17 years. He is the primary source of contact for all communications for championship events.

Barr is responsible for the printing of the Gameday programs that include the names and numbers of athletes and highlights of the athletes and coaches. This is always a challenge depending on whether there are updates of rosters (including correct numbers).

Operations Staffing Assigned to Championships Events

Much like the officials, the DCSAA selects personnel from the local area who are experienced and proficient in clock operating, statistics, and the various other assigned duties essential to a smooth event.

Medical and Ambulance

The DCSAA collaborates with the host venue and the District of Columbia and Fire EMS to ensure that any medical issues are managed by professionals.

Use of Interns and Volunteers

Owens says that the DCSAA uses interns and volunteers from sports management programs at the local universities.

“Sports and athletics are a growing profession,” Owens said. “We want to make it a win-win situation. We can always use extra help. This gives them [interns] an opportunity to use it as a steppingstone for their futures.”

While understanding the ins and outs of putting on a sports-related event, when it comes to hosting a non-sports-related event, there are some important considerations to ensure a smooth event, such as who is going to run the equipment needed, what experience level they will need and who will be operating the curtains, etc.

Neal Downing has served as director of athletics at Alice Deal Middle School in Washington, DC for the past 14 years, and is also responsible for the effective operation of the various non-sport-related events held at the school. Because Alice Deal has one of the largest facilities among middle schools in the city, it is very much in demand to host musicals, plays and dance recitals. The numbers, roles and duties of the individuals involved in the production should have a mandatory meeting and walkthrough before the event.

“We have to all be on the same page as it relates to the effectiveness of the operation,” noted Downing. “Before the personnel is decided upon, the most important thing is to establish a building lease agreement for the requested day, time and length of the event, which will allow those putting on the production to understand just how many people it will take.”

Downing offers his modus of operandi for holding these types of events:

“The most important factor is to establish the number of expected attendees and participants at the event so that we can make sure our personnel can accommodate whatever their specific needs are. It is extremely important to avoid any potential crisis of understaffing or under-resourcing.”

Downing adds that other important factors include:

  • Whether it is a paid event, how the money will be collected, and who will oversee that responsibility.
  • Does there need to be security present and, if so, is the host responsible or are the participants responsible for compensating the security?
  • Assigned personnel in charge of lighting, sound and speakers and the operating of the curtains.
  • The roles of the custodial crew, and the staffing of personnel responsible for accommodations for any media that might be covering the event.

In all, no matter the event, sport or non-sport, personnel are the most important entity.

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