Growth Proves Success

Cindy K's Fitness for Women, Iowa City, Iowa, is the result of one woman's American dream.

Cindy K's Fitness for Women Iowa City, Iowa; 319 339-7435

Cindy K's Fitness for Women, Iowa City, Iowa, is the result of one woman's American dream. In February 2001, Cindy Duwa (a.k.a., Cindy K), owner and personal trainer, started the facility with one elliptical, two treadmills and two cycles. "I was the owner and only employee. I was only able to be open limited hours, since I continued to work at my full-time job," says Duwa. Five years later, she had to move to a larger location, and has 18 part-time employees. "My first month, I had only 12 clients. I didn't know how to market to get them. [Now], with 400-plus clients, we were able to move to a facility twice the size, and add showers, lockers, a sauna, classes and a massage therapist."

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