Tough Mudder Looks to Offer Boutique Fitness in 2017

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Tough Mudder, the operator of a popular obstacle race of the same name, is set to launch a chain of fitness boutiques next year, according to the New York Business Journal.

Tough Mudder, which launched about seven years ago, has been a leader in participatory fitness events, reaching 550,000 annual participants in 2015. Their courses pit participants against obstacles that challenge their endurance and fitness, and also get them very dirty — hence the name.

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