Health Club in a Big City? Target This Demographic

If you're an independent club in a big city, you may have a new audience to target. Businessmen and women, sick of wining and dining clients on fatty meals and plenty of alcohol, are seeking an alternative entertainment option: fitness.

According to this article from businessweeek.com, fitness classes all over Manhattan are filling up with bankers who want to bond with clients without taking in 1,000 calories and being out all night. The article sites several traders and salesmen who say they'd rather take a client to a fitness class than out to a heavy dinner.

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