What’s Behind Planet Fitness’ Expansion Strategy?

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Earlier this week, Planet Fitness announced plans to expand into storefronts vacated by Toys “R” Us and Sears. In all, the fitness franchise will expand into an additional 225 locations this year, adding to the more than 1,800 locations it already has.

What’s driving this growth strategy? According to finance website The Motley Fool, in part, opportunity in the market.

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