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Community Aims to Help Struggling Fitness Clubs

Andy Berg

A Minnesota community is hoping a new campaign will help area fitness businesses impacted by the COVID-19 pandemic.

The Alexandria Lakes Chamber of Commerce has launched the “Try It” campaign, which will tie in with the "Get Healthy Alexandria” campaign being rolled out by Horizon Public Health.

The “Try It” program will allow residents to pick up coupons to participating fitness facilities so they can make an appointment with someone at that facility to learn more and to try it out free of charge. 

“The goal of this program is really two-fold,” Tara Bitzan, executive director of the Alexandria Chamber, told KXRA. “First, we are trying to help businesses that were significantly impacted by closures and reduced capacity requirements. But we are also trying to connect people in the community who currently don’t belong to a fitness program to one that is right for them. We have so many incredible fitness options locally! Often, walking through the door the first time is the hardest part. We are here to help with that and we hope it will be a win in regards to helping these businesses through this challenging time, but also a win in trying to help individuals find the perfect fitness fit for them as they strive for a healthier lifestyle.”

The program will run now through April 30. Individuals can stop by the chamber office to obtain a Try It coupon to any of the following – Alexandria Area YMCA, Vital Fit, Empower Boxing, Snap Fitness, Knute Nelson Wellness Center, Noonan Sport Specialists, Curves, Club E-Fit or Cutting Edge Pilates.

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