Traffic at fitness gyms is up markedly in the early days of 2024 according to ABC Fitness' inaugural Q1 Wellness Watch Report.
The report found that traditional gym check-ins were up 60 percent over the first quarter last year.
Traffic at fitness gyms is up markedly in the early days of 2024 according to ABC Fitness' inaugural Q1 Wellness Watch Report.
The report found that traditional gym check-ins were up 60 percent over the first quarter last year.
Fitness studios and boutique gyms saw an 22 percent increase in check-ins compared to the same period in 2023.
“People around the world are recognizing the importance of fitness for their physical and mental wellbeing, and now we are seeing more people recognize the social benefit as well,” Bill Davis, CEO of ABC Fitness, said in a press release about the report.
The report suggest that younger gymgoers are driving the uptick in visits. Year-over-year, net new joins increased 11 percent in fitness studios and remain flat in traditional gyms, with Gen Z making up 29 percent of new joins.
Personal training continues to increase, with 38 percent of Gen Z and 29 percent of the total population opting to use a trainer or coach. ABC Trainerize saw a 78 percent increase in new clients year-over-year, further demonstrating the demand.
Insights revealed in the Q1 Wellness Watch depict global trends, pulling data from 40M members and 30K+ fitness businesses between January and March 2024, in over 100 countries. Findings from each quarter will be released in the quarterly Wellness Watch reports by ABC Fitness, with commentary from industry experts and takeaways that apply to fitness businesses of any size, in any location.
