How Branding Took Iowa Football's Practice Facility to the Next Level (Sponsored)

Iowa Football Hansen Performance Center

This sponsored content was provided by Forty Nine Degrees. What is sponsored content?

A brand carries a certain emotion and leaves an impression. The Hansen Football Performance Center at the University of Iowa does just that — all 218,000 square feet. Without a doubt the Hawkeye brand leaves an everlasting impact on everyone who walks through the doors — especially recruits. The rich history of the Iowa football program is brought to life throughout the facility, incorporating key architectural elements to unify the space and bring the Hawkeye story to life.

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