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The Roanoke Times (Virginia)


Renovations will begin later this month to make room for a new Planet Fitness location at the New River Valley Mall, according to Planet Fitness of Central and Southwest Virginia CEO Bill Asbell.

The 24-hour gym will occupy two storefronts beside Kohl's, but it will have its own exterior entrance.

Asbell wrote in an email that he hopes to open toward the end of summer. Membership sales will begin about six months before the grand opening, with discounts on startup fees.

The Christiansburg gym, which will be the first Planet Fitness in the New River Valley, will feature a cardio area with around 90 machines, including ellipticals, stationary bikes, rowing machines, treadmills and stair-climbers. There will also be locker rooms with showers.

Monthly memberships will cost $10 and include unlimited educational classes to learn about fitness.

Those who upgrade to the Black Card membership for $21.99 will also get access to the new location's tanning beds, water massage loungers and massage chairs, according to Asbell. Black Card members can also visit any other Planet Fitness location for free, including the company's two gyms in Roanoke.

Asbell says the gym isn't designed for bodybuilders, but rather tries to foster a welcoming atmosphere where people of all fitness levels feel they belong.

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January 5, 2018


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