Optimizing the Locker Room Experience for Today's Student-Athletes

Auburn Womens Basketball Ebv1564
Photos courtesy of Goodwyn Mills Cawood

Nearly 19 million viewers tuned in for the NCAA women’s basketball national championship game between the University of Iowa and the University of South Carolina. The viewership numbers broke the record for a nationally televised basketball game for men or women, collegiate or professional. Fans and media outlets proclaimed that women’s basketball had finally arrived. 

There’s no doubt that women’s college basketball has been vibrant and competitive for decades, spanning the days of Pat Summitt at the University of Tennessee, Leon Barmore at Louisiana Tech University, Tara VanDerveer at Stanford University, Muffet McGraw at the University of Notre Dame or the early tenure of Geno Auriemma at the University of Connecticut. Fast forward to 2024, and high-profile coaches — Dawn Staley at South Carolina, Lisa Bluder at the University of Iowa, Kim Mulkey at Louisiana State University and Notre Dame’s Niele Ivey — continue to take the quality of on-court competition to new heights. That means the off-court competition over the recruitment of top talent has become evermore heated.

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