Today's Entertainment Landscape Pushes In-Game Promotions to New Heights

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Promotions have always been about attracting fans, but today's cluttered entertainment landscape demands ever-increasing creativity - and a heightened sense of humor.

If this didn't give fans a feel for "Being Jason Giambi," as the game was promoted, it at least gave them a sense of how the Saints operate. As if they didn't already know. Each of the team's 48 home games is themed, and every one of them has been sold out during the franchise's 15-year existence - no small feat for an independent Minor League Baseball club competing seven miles down the road from the big-league Twins in a park with portable toilets and bench seating for 6,829. But fans can buy a hot dog for $2 and a soda for $2.50, and maybe - on the right night - win some very used wheels. "A 17-year-old won the grand prize," says Saints director of corporate sales Jack Weatherman, adding that the Probe was purchased via Craigslist for $700. "He was thrilled that he would have something to drive around. He didn't care that it had George Mitchell's face decaled on the hood."

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