Operators of Vancouver's Olympic Venues Balance Legacy, Economic Sustainability

Operators of Vancouver's 2010's premier venues prepare to balance Olympic legacy with economic sustainability.

A mere 18 months after hosting some of the 2008 Summer Olympics' greatest moments, the splashiest facility of those Games - Beijing's National Stadium, a.k.a. the Bird's Nest - was assuming a decidedly wintery feel. By Dec. 19, artificial snow machines had produced a reported 3.7 square miles of one-and-a-half-foot-deep white fluff to transform the stadium into a winter wonderland, complete with a ski slope and an artificial ice rink. The "Happy Snow and Ice Season" program may prove to be good fun, but it's also being widely regarded as a rather desperate attempt to generate a steady revenue stream from the facility, something that has been increasingly hard to come by since Beijing's Olympic torch was extinguished.

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