Blog: Architect to Superheated Soccer Fans: Chill Out

You've no doubt heard the old business chestnut, "under-promise and over-deliver." Although it's way too soon to say whether the organizers of the 2022 Qatar World Cup will deliver on their promise of hosting the world's biggest sporting event in 120-degree heat without players and spectators dropping dead of heat stroke, it's already clear that they over-promised.

Word has begun to trickle out from last week's International Football Arena conference in Zurich - IFA's tagline, "Football's Global Players," lets you know where they feel they stand with regard to Lionel Messi and Cristiano Ronaldo - that John Barrow of Populous, designer of the Sports City stadium in Doha, dismissed the idea of air-conditioned stadia as "notoriously unsustainable."

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