How Flexible Seating Options Create New Revenue

258 A8971 Headshot
[Photo by Phebus Photography, courtesy of HNTB]
[Photo by Phebus Photography, courtesy of HNTB]

Consider the average venue operator's customer and their experience attending a live sporting event. Tip-off is in 25 minutes and they're stuck in traffic. They have to park and pick up $75 tickets at Will Call. Once inside the arena, they hit the concessions, which sets them back $50 at the very least. By the time they're in their seat, they only have half of the $12 beer they bought because of the drunk guy who rammed into them along the way. By this point, most fans are exhausted and spend the first hour of the game wondering why they aren't sitting on the couch at home with the family dog at their feet, a six-pack of their favorite beer in the fridge and the smell of homemade chicken wings wafting through the living room.

It's the all-too-common fan experience that has venue operators searching for new ways to attract people to the arena and keep them coming back.

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