Target Center Director of Sales Angela Wynveen Turns Arena’s Dark Dates Into Corporate Destinations

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Target Center hosts nearly 60 regular-season professional basketball games each year, as well as concerts and traveling sports exhibitions. That still leaves potentially hundreds of calendar dates during which the venue, second-oldest in the NBA, goes dark. Home to the Minnesota Timberwolves and the WNBA’s Minnesota Lynx, Target Center is one of more than 400 venues worldwide operated by AMS Global, which turned to Angela Wynveen to help keep the lights on in Minneapolis more often year-round by hosting off-site gatherings for outside groups — mostly local companies. Wynveen was overseeing weddings and other special events less than three miles away at the admittedly smaller-scale Varsity Theater when AMS tapped her to launch this pilot program more than two years ago. AB senior editor Paul Steinbach spoke with Wynveen in early June — between the end of the Timberwolves’ NBA Playoffs run and the start of the U.S. Olympic Team Trials for gymnastics — and asked her to explain the corporate sales approach now being implemented across the AMS portfolio.

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