UCLA Brings On Former Disney Exec to Improve Fan Experience, Drive Revenue

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UCLA has brought in former Disney executive Daniel Cruz to reportedly improve the fan experience for Bruins fans attending the school's sporting events. 

According to the Los Angeles Times, Cruz was brought in to overhaul the school's ticket operations. He has also spearheaded a new lounge inside the Pauley Pavilion, while also positioning the school to maximize revenue from a new field-level club at the Rose Bowl. 

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