Premium Partners

As Temps Fall, MetLife Indoor Seating Prices Rise

AthleticBusiness.com has partnered with LexisNexis to bring you this content.

Copyright 2014 N.Y.P. Holdings, Inc.
All Rights Reserved
The New York Post

Luxury Super Bowl seat prices hit the $1 million mark Monday - with frigid weather expected to fuel hot demand for indoor seats at MetLife Stadium.

An optimistic seller listed an amenity-heavy, climate-controlled suite for the Feb. 2 Seattle-Denver showdown at $1,019,000 on the secondary ticket market, and plenty of other sellers came in above the $500,000 mark.

Many of the asking prices for Super Bowl XLVIII suites are double those of prior Super Bowls, which commanded $100,000 to $500,0000, market watchers said.

"The weather is a big factor,'' Connor Gregoire, spokesman for Seatgeek.com, said of the sky-high prices for indoor seats. "It's going to be cold, and being inside comes at a higher price.''

An early forecast for the 6:30 p.m. kickoff is for temperatures near the freezing mark.

Suite asking prices also are being driven by limited availability.

MetLife Stadium has 220 total suites, which go for about $350,000 a season, but about a third of the rooms were held off the market by NFL and Super Bowl brass, who sell them to sponsors or other high-rollers for upwards of $400,000.

The suites hold between 12 and 30 people, and include catering, bars, televisions, fireplaces, parking passes and pre-game party access.

The cheapest suite price among online sellers Monday was $318,000 for a room in the upper "nosebleed" area; most sellers were asking at least $500,000.

Chris Matcovich, vice president of data and communications for TiqIQ, which specializes in secondary-market tickets, said the suite asking prices will likely fall. He noted that the $1 million-plus offering was similar to another at a relative bargain price of $826,000.

''Right now, they're asking half a million to a million for the suites, and at the end of the day, the prices will be higher than they have in previous years," he said.

"But I feel they will drop; I don't expect them to sell out at the current prices. But I would say it's likely that most of them will sell for at least $500,000."

Even nonsuite ticket offerings hit historic highs Monday. The asking price for the cheapest seat in the stadium was $2,096 on the secondary market. Face value for those seats is between $800 and $850.

The average ticket asking price was about $4,015.

The average sales price was $3,447, according to TiqIQ. The most expensive non-suite seat listed was $27,000.

jeane.macintosh@nypost.com

January 21, 2014
 
Copyright © 2014 LexisNexis, a division of Reed Elsevier Inc. All Rights Reserved.
Terms and Conditions Privacy Policy
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2022 in Orlando
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Learn More
AB Show