Three Keys to Attracting Sponsorships

Three keys to making the leap from the sponsorship minors to the majors.

It's one thing to have the Main St. Soda Shoppe on board as a key sponsor of your youth sports team. It's quite another to have the names of multimillion-dollar beverage corporations like Starbucks emblazoned on your team gear.

The chances that a Little League team from the Midwest can attract the attention of Madison Avenue's biggest brands are surprisingly good, says Chris Moler, owner of STARR Solutions, an Oklahoma City-based sports marketing consultancy.

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