Wet Areas Pose a Variety of Challenges for Club Owners

We recently partnered with the owner of a new CrossFit affiliate in our area. There were a number of business reasons behind our investment. We have been watching the growth of CrossFit and determined that our community was sufficiently ripe for it, and we were confident that it would not negatively impact our existing gyms. But here's the real reason we were enthusiastic about CrossFit: No locker rooms!

Most CrossFit locations, like Curves and other small studios, simply don't offer locker room facilities. Sure, they all have men's and women's restrooms, but that's it. No showers. No rows of sinks. No steam rooms. No worries about towel hooks ("Can you add more?") or shower caddies ("I don't have room for my soap, shampoo, conditioner, razor and shaving cream."). We have got six locker rooms to deal with between three locations, and we wouldn't have been able to take any more. At CrossFit, you workout, use the restroom, wash your hands and leave. It's like heaven.

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