Their Cup Spilleth Over

Paul Steinbach Headshot

Normally, awareness of viscous spills at a ballpark is limited to globs of nacho cheese under seats and on the concourse. But as the Crosstown Cup was unveiled at Chicago's Wrigley Field over the weekend, there was no escaping mental images of the British Petroleum oil slick wreaking ecological havoc in the Gulf of Mexico. That's because BP serves as title sponsor of the Cup, a first-year celebration of the six interleague meetings between the Cubs and White Sox.

BP's ties to the FIFA World Cup, the 2012 London Olympics and the United States Olympic Committee have come under scrutiny of late, but the company hasn't shown many signs of abandoning its sports sponsorship strategies. In fact, since the spill, which threatened to shut down something called the Mississippi Deep Sea Fishing Rodeo, BP agreed to sponsor the event - slated for July 1-4, clean waters permitting.

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