More Help on the Way in Fight Against Obesity?

President Obama is expected to sign a new bill into law soon that would help the private sector promote sports, physical activity and good nutrition in the fight against obesity. Earlier this week, the U.S. House of Representatives passed the National Foundation on Fitness, Sports and Nutrition Establishment Act (S. 1275), following the act's passage by the Senate.

"The legislation allows us to harness the power of the Gatorades, Nikes and NBAs of the world to help deal with our national obesity and inactivity crisis," says Rob Housman, vice chair of the Coalition for the National Foundation on Physical Fitness, Sports and Nutrition - an ad hoc group of like-minded organizations advocating legislation to support the President's Council on Physical Fitness, Sports & Nutrition. "Now the next phase kicks in. We intend to have funds waiting for the foundation when it first meets. We will be reaching out to corporate and philanthropic leaders and asking for their support. And we will be looking to develop ideas for creative partnerships with the private sector for the foundation to consider."

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