Blog: Where Cardio Consoles Will Take Users

The display on a piece of cardio equipment is the machine's face - and, very often, its handshake. For years, stepping on a piece of equipment meant making that first-time introduction over and over, notes Adam Hubbard, director of product management at Woodinville, Wash.-based Precor. "I use the analogy of the arcade experience," he says. "If you think back to the '80s, you dropped your quarter into an arcade game, and it didn't know who you were. Everyone was delivered the same experience. And when your quarter was up, it reset. Move that over into the fitness world - well, every time you work out, if you really want a more accurate calorie count, you have to tell it your age, and if you want more accurate heart rate information, you tell it your age and weight, and so forth. As soon as that workout's over, it's all gone. But with our new products, we can move beyond that, where we start to personalize the experience for each user."

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