World’s Leading Endurance Sports Brand Spartan Invests In Global Long-Distance Hiking Series HIGHLANDER

BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's “tough fitness” portfolio into adventure hiking.

“Spartan is all about creating tough experiences to transform lives,” said Spartan founder and CEO Joe De Sena. “Investing in and partnering with HIGHLANDER allows us to challenge even more people across the world to participate in tough activities they may have never thought possible. We're excited to work with HIGHLANDER to grow their global reach and offer the Spartan community another opportunity to step out of their comfort zones.“


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