SOURCE: JLAB AUDIO
LOS ANGELES - JANUARY 21, 2021 - The LA Galaxy (MLS) and JLab Audio, the No.1 accessible true wireless brand in America, are growing their long-standing relationship with a new and expanded, multi-year agreement. As part of the renewal, brokered by AEG Global Partnerships, the Carlsbad, CA-based company will remain the exclusive headphone and microphone partner of the LA Galaxy and will also become a new official partner of the Galaxy’s eMLS team. This enhanced partnership speaks to the success of the relationship thus far between the LA Galaxy and JLab Audio and highlights the long-term strategic alliance between both brands. Additionally, it underscores JLab Audio’s ongoing commitment to the growth of soccer and eSports in Southern California.
To kick things off, JLab Audio will donate over $100,000 worth of ear buds to the LA Galaxy Foundation. The donation will benefit the foundation’s programming for the LA Galaxy Champion Project, with its immediate focus on helping schools in Carson, CA that are part of the program and impacted by the COVID-19 pandemic. The earbuds will go towards supporting students in need who are lacking adequate technology resources at home and learning remotely for the first time this year. The LA Galaxy Champion Project is a community-driven program that allows the club to partner with local elementary schools to provide soccer programming and opportunities to grow the game of soccer while promoting health, wellness and leadership development with local youth.
“As the LA Galaxy has grown over the years, we’ve been fortunate enough to grow our partnership with JLab Audio, a like-minded company that shares our core values and commitment to consistently over delivering and giving back to our fans,” said Robert Vartan, vice president, AEG Global Partnerships and LA Galaxy. “We remain extremely proud of our relationship, and we are thrilled that they have generously offered to donate to these deserving communities to help those in need during this unprecedented time. We look forward to continuation of our work together and the immediate impact we’ll be able to make on local children and families as a result of this wonderful partnership.”
JLab Audio’s original agreement with the Galaxy was its biggest, single-market club partnership to date, and the strength of the relationship has led to new and innovative opportunities starting with the upcoming MLS season. As part of the new agreement, the two companies will join forces in the eSports space as JLab Audio will become an official partner of the LA Galaxy’s eMLS team and overall eSports initiatives throughout the year. Part of the deal will include the Galaxy’s eMLS players utilizing JLab Audio’s gaming-specific products when competing at all official eMLS events. In addition, the audio company will serve as the title sponsor for the yearly “JLab Invitational Tournament,” which will feature teams from other select eMLS clubs.
“JLab Audio’s relationship with the Galaxy has grown in leaps and bounds since we first partnered a few years ago,” said JLab Audio CMO, Terra Teat. “We are excited grow our relationship with Galaxy and it’s amazing fans, and that all starts with giving back to the community via donation to the LA Galaxy Foundation. As soccer continues to grow rapidly in America, this partnership allows us to reach fans of all ages and demographics as they cheer on the Galaxy.”
ABOUT JLAB AUDIO
JLab Audio is a leading personal audio company and #1 accessible True Wireless brand in America. Founded in 2005, our mission is to deliver high performance, innovative headphones and audio products at accessible prices to enhance how you GO through life. No matter your passion, JLab Audio keeps you GOing with high-quality gear; inspired designs and world-class, hassle-free customer support. For more information visit www.jlabaudio.com.
ABOUT LA GALAXY
The LA Galaxy are Major League Soccer’s most successful club. Based in Carson, Calif., at Dignity Health Sports Park, the Galaxy have won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014), the MLS Supporters’ Shield four times (1998, 2002, 2010, 2011) and the Lamar Hunt U.S. Open Cup twice (2001, 2005) since their inception in 1996. Led by LA Galaxy President Chris Klein and Head Coach and General Manager Bruce Arena, the Galaxy are the premier club in MLS with stars like Landon Donovan, David Beckham, Robbie Keane and Cobi Jones representing LA over the team’s 20-years in MLS. For more information on the LA Galaxy, visit www.lagalaxy.com.
ABOUT AEG
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.
