Ecore Athletic Announces Name Changes to Everlast and Performance Collections | Athletic Business

Ecore Athletic Announces Name Changes to Everlast and Performance Collections

Lancaster, PA (June 23, 2021) – Ecore, a company that transforms reclaimed materials into performance products that make people’s lives better, today announces some changes in the way the company refers to two of its Ecore Athletic collections and products. 

  • Everlast Collection is now the Basic Fit Collection

The collection is comprised of Basic Rolls & Tiles and will now be called Basic Fit. Shock absorbent, durable, affordable, and easily maintained, Basic Fit is the “original” composition rubber fitness floor. Available in rolls and tiles, this durable surface sets the standard for performance, quality, and affordability.

  • SmashTile has been renamed to dBTile

Designed for areas where extreme durability and ultimate sound and shock absorption are required, dBTile mitigates the shock and sound resulting from weights being released onto its surface by absorbing impact. Featuring a patented high-density wear layer, this surface is slip resistant and offers easy installation. 

  • Performance Collection Updates

The Performance Collection will now include Performance UltraTile and Performance dBTile – previously part of the Everlast Collection – in addition to Performance Motivate, Rally, Beast, Beast Plus, Monster and Modzilla. The Performance family of products offers solutions to create an ideal training and performance environment for a range of activities, from light strength and conditioning to extreme strength training.

These changes are effective immediately. To learn more about these changes and the updated collections, visit www.ecoreathletic.com. 

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About Ecore:

From the weight room to the recovery room, Ecore empowers human performance with safe, quiet, and ergonomic flooring. Our team is driven by the question: can a floor do more? For Ecore, the answer is “yes.” We transform reclaimed materials into performance products that make people's lives better and strive for a planet free of rubber waste. Built on a legacy that began in 1871, our team designs innovative solutions for many industries, including healthcare, hospitality, wellness, sports, and fitness. Ecore, headquartered in Lancaster, PA, serves athletic and commercial flooring customers in more than 75 countries. Learn more at www.ecoreintl.com.

 

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