Branding Is All About Change

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As I sat down to write this Editor's Note for Athletic Business, I couldn't help but reflect on the inevitability of change. AB's branding issue is all about how high schools, universities and rec centers implement changes to shape, refine and, in some cases, redefine perceptions of their institutions. From something as small as a logo redesign to a massive branding overhaul of an entire facility, change comes in all shapes and sizes and for varying reasons.

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