How AB Show Can Help Your Rec Facility Project

Design renderings proposed for UW’s new rec center. [Images courtesy of HOK and Workshop]
Design renderings proposed for UW’s new rec center. [Images courtesy of HOK and Workshop]

Being a Badger alum, I spent many hours in the University of Wisconsin-Madison's Southeast Recreational Facility (affectionately known by students and fellow alumni as "the SERF"). From participating in intramural sports and putting in miles around the track to taking a course for credit and even living across the street for a year, the current SERF renovation project is near and dear to my heart.

I had the honor of sitting down with John Horn, director of the Division of Recreational Sports at UW-Madison, to learn about this exciting renovation project and to gain some insight into best practices, lessons learned and the process of planning and programming a new facility.

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