Letter from the Editor: The story within every facility

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This past spring, the AB editorial team was offered a tour of the Nicholas Recreation Center at the University of Wisconsin. We had the good fortune of being guided through the facility by the team that implemented the branding strategy for The Nick. It was a unique experience in that our guides revealed the building through their lens as professional designers. From entrance to exit, they were able to point out all the ways they sought to instill the space with the essence of the school's history and pride β€” quite the feat when you consider the UW was founded in 1848.

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