How a Member Survey Can Guide Your Business

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In one of my columns last year I said, "Many of us survey our members to some extent, and that's a good thing. The more direct feedback we get from members, the more we can meet and exceed their needs. What if I told you that doing the same thing with your staff is equally important — if not more so?"

That article went on to share some great ways to survey your staff. This column will address, at long last, the opening statement above — best practices to assess member expectations with the ultimate goal of exceeding them. I can think of no better time to take the temperature of your membership, as we continue to rebuild our businesses in the context of the COVID-19 pandemic.
 

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