The University of Kansas announced Tuesday that it is the first school in the nation to align with the MMTH 360 program, a service designed to help athletic departments navigate the challenges inherent in today's collegiate environment by investing in student-athletes and the facilities in which they play compete.
Headquartered in Meriden, Kan., MMTH (pronounced mammoth) represents a team of sports specialists committed to helping everyone experience a better world through sports. MMTH's vertical integration will allow it to serve the Kansas athletic department to improve its operational excellence through facilities, as well as both athlete and fan experience. MMTH has additional offices in Kansas City, Mo., Sioux Falls, S.D., Scottsdale, Ariz., and Clearwater, Fla.
The University of Kansas announced Tuesday that it is the first school in the nation to align with the MMTH 360 program, a service designed to help athletic departments navigate the challenges inherent in today's collegiate environment by investing in student-athletes and the facilities in which they play compete.
Headquartered in Meriden, Kan., MMTH (pronounced mammoth) represents a team of sports specialists committed to helping everyone experience a better world through sports. MMTH's vertical integration will allow it to serve the Kansas athletic department to improve its operational excellence through facilities, as well as both athlete and fan experience. MMTH has additional offices in Kansas City, Mo., Sioux Falls, S.D., Scottsdale, Ariz., and Clearwater, Fla.
According to the company's website, "MMTH 360 is revolutionizing athletics, slashing bloated budgets to deliver world-class athletic experiences faster and smarter — reinvesting into student-athletes and their campuses. When you see our icon, it’s a battle cry: schools choosing athletes over the bottom line and building the future. Join us now, and be part of the movement that’s transforming the game — because your athletes deserve nothing less."
The work by MMTH on the KU campus has already begun, starting with the installation of their proprietary MMTH Turf at Hoglund Ballpark, home of Jayhawk baseball, and the new David Booth Kansas Memorial Stadium. The new turf will prominently feature the MMTH brand. MMTH is also involved with elements of construction work on Phase I of the Gateway District and will also conduct a study of a multi-use indoor baseball facility near Hoglund Ballpark. The MMTH 360 program also proudly supports Kansas student-athletes through various engagements, including NIL opportunities.
"To compete in today's collegiate environment, you can't match the rate of change, you have to be ahead of it," said Jake Farrant, Owner and CEO of MMTH. "KU is ready to become the leader in both athlete and fan experience."
"In conversations with coaches and administrators, NIL is pivotal and one of their highest priorities. At all levels, we believe in investing directly in the athlete. When you see the MMTH icon on a turf field, it means that the school has chosen to put their athletes first," said Farrant.
On Wednesday, Jason Booker, KU's deputy athletics director for external affairs and revenue generation, shared a MMTH video about its work in Lawrence.
"This transformational era of intercollegiate athletics requires us to align more strategically than ever before," Kansas director of athletics Travis Goff said as part of the announcement. "To achieve our vision, we will move beyond transactional relationships into deeper, mutually beneficial alliances. MMTH, founded just 30 miles down the road and under Jake Farrant's exceptional leadership, represents values that matter most to us: Kansas roots, blue-collar background, innovation, commitment to excellence, and community impact.
"This collaboration will set a new standard in college athletics, and we are grateful to Jake and his outstanding team for their commitment to Kansas Athletics and our industry."
