Donors Form NIL Collective Against USC's Wishes

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Usc

Less than two months after the University of Southern California partnered with a media company to help with name, image and likeness deals while keeping boosters at bay, a group of disenchanted donors has formed a collective against the school's wishes.

The Los Angeles Times has learned that a group of deep-pocketed boosters and die-hard fans will soon launch ā€œStudent Body Right,ā€ a third-party collective they say is essential for USC to properly compete with other top schools that feature collectives. They’re hardly alone among Trojans football fans, especially those frustrated by BLVD, the outside media firm hired by the university to assist with NIL.

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