Oklahoma Launches First-Of-Its-Kind Credit Card Roundup to Fund NIL Collective

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The NIL collective Crimson & Cream, which serves the University of Oklahoma, took an unprecedented step Saturday to ensure revenue is not solely coming from donors when it began rounding up members' daily credit card purchases, with the roundup dollars going toward the collective and NIL deals for Sooner athletes.

Working with the fundraising company Ascend, the roundup program coincides with the launch of a membership loyalty rewards program. Members of Crimson & Cream will be able to access a network of discounts and perks, such as 8.40 percent cashback at Fanatics and 3.5 percent cashback at Target, On3.com reported.

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