The Atlanta Braves have signed a pair of college athletes to name, image and likeness deals, including Georgia Tech quarterback Jordan Yates, and University of Georgia gymnast Rachel Baumann.
Braves senior director of marketing and innovation Greg Mize told the The Atlanta Journal-Constitution that Yates and Baumann were chosen from 500 potential candidates who had expressed interested in working with the Braves.
Baumann and Yates “are going to be social media ambassadors or influencers for us,” Mize said. “We will create content with them when they’re here at the game. Our production team wants to do an interview with them that will air on our in-venue pregame show.”
Their compensation, Mize said, will include a stipend of about $500 and a commission on Braves tickets sold through links placed on the athletes’ social-media accounts, plus VIP-type treatment at Braves games and team merchandise.
Mize said the Braves plan to pen similar NIL deals in the future with other athletes at colleges around the Southeast.
“We want to come out of the gate with Rachel and Jordan and see how it goes and use learnings from this go-round to impact what we do for future iterations,” Mize said.