WNBA Partners With Parity to Address Pay Equity

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The WNBA has signed a multiyear deal with Parity, a company that helps connect female athletes with sponsorship deals.

According to Insider, just 0.4 percent of total sports sponsorship is devoted to women's sports and athletes. For every dollar a company invests in endorsement deals for men's sports, less than half a penny goes to the women's game.

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