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Georgia Slashes Sanford Stadium Concessions Prices

Paul Steinbach

The University of Georgia is reducing concessions prices at Sanford Stadium by up to 50 percent this season, as the Bulldogs anticipate full-capacity crowds at home football games.

As reported by 247Sports.com, citing the Athens Banner-Herald, the price reductions will translate to $2 bottled water, $2.50 bottled soda, $2.50 hot dogs, $2 candy and $2 for a small popcorn.

“I’ve been in enough of our venues and I’ve watched a family walk up to a concession stand,” athletic director Josh Brooks said. “I don’t want that family of four to pay $40 or more to feed their family. That’s not the experience I want to create.”

"It’s not always about profits at every turn," Brooks added, per the Banner-Herald, and the athletic department is anxious to see a capacity crowd back in the stands at Sanford Stadium.

According to 247Sports, the Bulldogs operated at 20 to 25 percent capacity during the 2020 season, resulting in a significant loss in revenue. The university showed $34.3 million in ticket revenue in April of 2020, reflecting money collected from the 2019 season. That number dropped to $2.4 million as of April 2021, a decrease of $31.9 million.

Georgia played just three of four scheduled home games last season. It had to cancel one game due to COVID-19 issues within the Vanderbilt program, and Georgia served as the designated home team in a neutral-site game against Florida.

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