While some college athletes are hoping to leverage new NIL policies for their own gain, some are hoping to make a difference with the opportunity.
Texas quarterback Casey Thompson joined the video service Cameo last week, charging $50 for a personalized video message. However, he won’t be pocketing the profits but rather he’ll be donating any money earns through service to the No Kid Hungry program.
"All the proceeds will go to NoKidHungry.org," Thompson said in a video appearing on his Cameo page, according to Sports Illustrated. "That's an organization that helps bridge the gap between the one in every six Americans that go hungry every year. As many as 13 million children in America could go hungry this year, and I'm happy to donate all the proceeds to the organization."
Thompson is joined by teammate Bijan Robinson, a star running back for the Longhorns. Bijan is offering fans a change to connect with a potential Heisman Trophy candidate.
The new players on Cameo come as the NCAA has adopted a new policy that will allow college-athletes to profit off their name, image and likeness.