Nebraska wide receiver Trey Palmer has been offered a lot of money in NIL deals, but the standout athlete says his focus is elsewhere.
“I really wasn’t focused on NIL like that,” Palmer told WOWT. “I was just focused on football and trying to have a good season so I can go to the draft and the league.”
Palmer has the highest NIL valuation among Nebraska's current athletes at $420,000 per year, according to On3. That's well above the average NIL valuation for Power Five football players, which sits at $50,000.
Pete Nakos, On3's college business reporter, explains that “the NIL valuation is the amount of money that you command in the NIL marketplace,” adding that, “from the roster value and the brand value, that comes together to form the NIL valuation.”
Palmer's manager told WOWT that he has turned down over 20 possible NIL partnerships. Palmer says he's focused on the bigger picture.
“I’m just not taking the little money right now for the bigger bucks really. I want to get to the NFL, National Football League, and do what I do and take care of my family with that money. Instead of taking short money for long-term money,” said Palmer.
Palmer transferred from LSU, and he has since set a Nebraska record for receiving yards.
“Nebraska has only helped Trey build his brand. As much as Trey has put work in on the field, playing for such a recognizable brand like Nebraska has only helped Trey too,” said Nakos.
Palmer has now declared for the 2023 NFL draft.
“I know what I came to Nebraska for. [It] was to have a great season, which I did. And focus on football, in which I did."