The NCAA this week announced it was considering a proposal to allow commercial logos on apparel, uniforms and equipment. If passed, the legislation would allow schools to place up to two commercial logos on non-NCAA championship competition apparel, not including the logo of the uniform’s manufacturer.
According to Sports Illustrated, Louisiana State University is already moving to take advantage of this yet-to-be-passed legislation as the athletics department has been in negotiations for nearly a year in anticipation of this policy change.
LSU deputy athletic director Clay Harris reported that the sponsorship patches would appear on the uniforms of every sport, but he did not publicly state who the Tigers were working with.
Related: NCAA Proposal Would Allow Commercial Logos on Apparel, Uniforms and Equipment
Harris said the potential LSU deal would “rival some of the top pro sports teams” in terms of value.
“We went through a very extensive process on the valuation piece, because we wanted to make sure we got that right," Harris told CBS Sports. "We did some internal studies -- we started with pro sports and had a pretty good idea of what pro sports patches were going for. And so we based it off of that.”
The NCAA is expected to vote on the jersey patch rules in January, and if passed, the new jersey patch rules would be effective starting on August 1, 2026.
“The committee's introduction of this proposal demonstrates the continued efforts by the NCAA to modernize rules where appropriate within Division I," said Josh Whitman, chair of the NCAA’s Division I Administrative Committee. "As we move into a new era of Division I athletics, in which student-athletes can receive unprecedented financial benefits and support from their schools, it is appropriate for NCAA members to identify and consider additional opportunities for schools to generate additional revenue to fully support those benefits."
