Fan Engagement: AR Panthers Pounce on Bank of America Stadium

Tabatha Wethal Headshot

A new augmented reality innovation has made its way to the home of the Carolina Panthers, recently with a new experience offering engagement with fans through mixed-reality at Bank of America Stadium in Charlotte, N.C. 

Augmented or mixed reality technology allows for interactive experiences that combine the real world and computer-generated content. The latest AR innovation, created by The Famous Group — a "fan experience company" in business more than 20 years — is an interactive, broadcast-ready version of the Panther mascot.

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