Nielsen Rolls Out Recruiting Tool for Colleges, Universities

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Following the NCAA’s ruling to allow collegiate athletes to benefit from their own name, image and likeness, analytics firm Nielsen Sports has launched the Nielsen Impact Score (NIS) which it says will help universities recruit student-athletes by demonstrating the marketing value of each athletic program. The NIS database is designed to help a university team's staff gain a competitive advantage in recruiting for athletes to benefit from the NCAA's new name, image, and likeness rules.

The Nielsen Impact Score is a marketing value index that compares college programs across three key inputs using proprietary Nielsen data: National Exposure, Local Market Impact, and Social Media Engagement.

With access to the Nielsen Impact Score data the company says schools will be able to:

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