Chasing the Latest Craze Can Hurt a Health Club's Long-Term Profits

Anyone who has coached youth hockey is probably far too aware of the phenomena of "chasing the puck." If you're not, think of a swarm of ants all heading to one piece of bread dropped by a picnicker, often as other delicious morsels are ignored. Chasing the puck is a lot like that. The entire team swarms the puck leaving the rest of the ice and the opposing players uncovered. Too often this undisciplined play results in the team's goalie facing three or four opposing players who now control that very puck that seemed so appealing just seconds earlier.

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