Augmenting HS Budgets with Athletics Sponsorships

In the current economic climate, public education programs are squeezed for every penny allocated and educators are forced to make-do with less. The effect of budget shortfalls is manifested in larger class sizes, reduced bus services and fewer classroom resources. Particularly hard hit in this recession have been extracurricular programs such as athletics. Creating student participation fees, cutting back on scheduled events and dropping programs altogether have been some of the ways schools have addressed budget shortfalls.

Traditionally, fundraising and booster club support have met some of the financial challenges in education. More recently, sponsorships are generating additional revenue. The question for high school coaches and physical education teachers who seek to augment their budgets with private revenue is: How can private money be generated and used with the least amount of adverse commercial intrusion on campus?

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