Chris StevensonChris Stevenson is owner and founder of Stevenson Fitness in Oak Park, Calif., and the Owners Club columnist for Athletic Business.MarketingFive Simple Tweaks for a More Effective Sales ProcessI recommend everyone in our industry visit other facilities. I enjoy visiting new facilities opening in my area, and make it a point to visit and even work out in local facilities when I’m on the road...June 13, 2022PersonnelFive Methods for Finding Top-Notch Job CandidatesRecently, my business partner and I informally surveyed our fitness clients and asked them to share the biggest pain point in their businesses...May 29, 2022Programming5 Crucial Steps Toward Better Employee OnboardingStaffing the fitness industry is often a revolving-door scenario. Some team members move on, some are let go and some get promoted — leaving a gap to fill...May 26, 2022MarketingFive Keys to Successfully Opening a New FacilityApril 5, 2022ProgrammingFour New Year’s 2022 Resolutions for Fitness OperatorsHappy New Year! Historically, the new year is a busy time for the fitness industry. Consumers use January as a reset point and vow to make changes, many of which revolve around health and fitness...January 24, 2022PersonnelFive Tips for Leading a Streamlined StaffThe onset of the COVID-19 pandemic changed many facets of the way the fitness industry does business. It prompted new cleaning protocols, expanded virtual and outdoor programming opportunities, revamped reservation systems and much more.November 22, 2021LeadershipReturning to Live Industry Events Post-PandemicAbout two years ago, I wrote a column called "Making the Most of Live Industry Events," with tips on how to get the most out of attending conventions and trade shows. Who could have imagined that those tips would be rendered irrelevant by a pandemic thatOctober 20, 2021ProgrammingFour Steps to Creating an Effective Member Advisory BoardWho better to advise you on how to create a better member experience at your facility than, well, your members?September 28, 2021ProgrammingOnboarding Turns New Memberships into RelationshipsAccording to Rich Humphrey of MobileFit, only 15 percent of health club members have the self-efficacy to succeed in meeting their health and fitness goals on their own. This leaves the vast majority — 85 percent — in need of goal-attaining support.August 19, 2021MarketingFive Steps Toward Post-COVID Marketing SuccessAs restrictions start to lift and the world reopens, it is an appropriate time to talk about marketing. Throughout the shutdowns, facilities took various marketing approaches. Some did business as usual, some modified and some did not market at all.June 16, 2021Page 1 of 3Next PageTop StoriesSafety & SecurityLittle League Player Seriously Injured Falling Off Bed in Players' DormA 12-year-old was seriously injured this week after he fell in the Little League dormitory complexFacilitiesFree 'Stadium House' Apartments Welcome 26 Florida GatorsOperationsNBA Won't Schedule Games on Day of Midterm ElectionsSafety & SecurityHS Football Player Called Racial Slur While FundraisingSponsor ContentRun Your Swim Meets Flawlessly with Gen7 by Colorado Time Systems
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