LIFE Corporation

1776 N. Water St.

Milwaukee, WI 53202

USA

Website:

https://www.lifecorporation.com

Phone:(414) 272-4000

Toll Free:(800) 700-0202

Fax:(414) 272-0000

Ab24 Fundraising Friday (1)

Fundraising Friday: University of St. Thomas Secures $20M Gift Toward Arena Project

Phil Esten, director of athletics at the University of St. Thomas in St. Paul, Minn., announced Thursday a $20 million gift from alumni Joe and Pat Ryan toward construction of the Lee and Penny Anderson Arena.

Ab24 Fundraising Friday (1)

Fundraising Friday: $5M Naming Gift is Largest in Western Michigan Athletics History

Waldo Stadium, the football home of the Western Michigan University Broncos, will now be home to Stafford-Smith Field, a thanks to a $5 million gift from David and Ronda Stafford.

Intenza Partners with Equipt on Baby, You're the Best! Campaign

PREMIUM CARDIO AND LIFESTYLE SOLUTIONS BRAND INTENZA IS EXCITED TO ANNOUNCE A NEW COLLABORATION WITH EQUIPT, WHO BRING ACTIVITY TO DAILY LIFE WITH THEIR CHIC UBARRE WEIGHTS. WITH THE START OF THE NEW YEAR MEANING A RENEWED FOCUS ON WELLNESS, THE PARTNERSH

Strong Fitness Participation Growth Reported Prior to Pandemic

The Sports & Fitness Industry Association (SFIA) released the 2020 Tracking the Fitness Movement Report, presenting a deep dive into the fitness industry and consumer trends across the United States.

Spartan and Life Time Transform Gritty Race Experience into New Intense Group Fitness Class—Spartan Strong

Inspired by Spartan’s world-renown obstacle race events, where competitors face fire, mud and barbed wire, Spartan Strong, a new, intense group fitness class is debuting exclusively at Life Time destinations.

Tim Selgo spent 20 years as athletic director at Grand Valley State University and also served as president of the National Association of Collegiate Directors of Athletics for the 2015-16 academic year, the first DII AD to hold the position.

Four Fundamentals for Successful Leadership

Successful leaders come in all shapes and sizes. I was raised on the maxims of my dad as he taught and coached, and have followed them ever since, subscribing in particular to the KISS method of teaching: Keep It Simple, Stupid!

(Photo By Anton Grassl/ESTO)

The Market for Public Recreation Projects Is Rebounding

After years of stagnancy, the market for public recreation construction is stronger than ever.

The AB Extra: April 10

A roundup of the latest headlines from the athletic, fitness and recreation industries.

Ray Rice is Rutgers all-time leading rusher, but will most likely be remembered for the awful incident in an Atlantic City elevator.

Rutgers Removes Rice References from Stadium, Website

In light of the disturbing video of Ray Rice punching his then-fiancee in an Atlantic City elevator released yesterday by TMZ, Rutgers University is beginning to distance itself from its former star running back.

(Photos Courtesy of Mizzou Rec Center, University of Missouri)

Planning, Training Key to Protecting Aquatic Venues

Editor's note: This story originally appeared in Sports Venue Safety, a new supplement to Athletic Business. View the entire Sports Venue Safety digital issue here.

Facility Components > Safety Equipment > Automated External Defibrillators (AEDs)

Sports Equipment & Components Tools > Trainers' Supplies > CPR Equipment

Aquatic Facility Components > Safety > Life-Saving Equipment

Sports Equipment & Components Tools > Trainers' Supplies > Resuscitators

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AB Show 2025 in San Diego

AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.

Nov. 5-8, 2025