Blog: Engaging Stakeholders Early Step to Rec Success

Editors' note: In March 2014, students at the University of Wisconsin-Madison approved a $223 million referendum to overhaul the campus recreation facilities, badly in need of improvement. Since then, the recreation program has been busy planning, fundraising, vetting architects and much more. As the project progresses, Alex Peirce, UW-Madison Rec Sports Assistant Director of Marketing and Communications, will be offering an inside look at the process of coordinating such a monumental planning effort.

One of the most exciting aspects of campaigning for and designing new facilities is the amount of people impacted by bigger spaces, new programs, and more opportunities. This is also one of the most challenging aspects. When you have a wide variety of stakeholders, each group has vested interests, specific concerns, and a unique vision for the final project. Here are a few suggestions on how you can identify and engage different audiences throughout the preliminary stages of your project, whether that’s in your campaign or design phase.

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