Perch Looks to Reinvent the Rack with Smart Tech

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A new startup is hoping to help athletes and coaches better track and refine workouts.

Perch, a startup led by recent MIT student-athletes, is a smart system that uses cameras and machine learning to create and track workouts.

The Perch module attaches to just about any rack and users can sign into their accounts from a tablet, which is also attached to the rack and Perch module. Perch then films and tracks every rep, allowing both athletes and coaches to analyze the workout, while also refining future workouts.

"This helps to improve motivation and informs elite athletes, weekend warriors, and retirees alike of what they can be doing to move more powerfully, efficiently, and safely," Perch CEO and co-founder Jacob Rothman told Forbes.

The company is running pilot programs in the Boston area. 

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