JCCs Rexoncile Nonprofit Mission with Outsourcing Fitness Operations

When outsourcing fitness operations, Jewish Community Centers must reconcile their nonprofit mission with marketplace viability.

Last April, the Flanzer JCC in Sarasota, Fla. - which had recently undergone a $1.5 million renovation that included an upgraded fitness center - closed its doors after more than 20 years of operation. In late 2006, the Sarasota Family YMCA stepped in and attempted to revitalize the 70,000-square-foot facility, which was in serious disrepair and bleeding $25,000 a week, but Y officials quickly determined that they would lose up to $800,000 a year by keeping it open.

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