Country Clubs Emulate Lower-Priced Fitness Providers

Country clubs seek a competitive edge by emulating lower-priced wellness providers.

Npr 708 Ab In the view of Mark Campbell, general manager of the Omaha Field Club, he's got 11 real competitors - the other private country clubs in the Omaha, Neb., metro area that draw members from among the 700,000 people who populate the region. And yet, pressed about the club's recent renovation of its pool facilities and first-time addition of a fitness center, Campbell concedes that the changes have had a direct impact on area health clubs and other purveyors of wellness.

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