How Audiovisual Systems Affect Member Retention

One fitness center designed a scientific study to determine whether entertaining its members kept them coming back.

Helping members stick with their exercise programshas always been a challenge. One solution that many fitness centers have chosen is entertainment. Television allows people to disassociate with exercising, and can play an important part inexercise participation and member retention. One university fitness center created a study to find out just how much installing television sets affected its member participation rates.

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